The Big Red Truck Concept from Dodge was made to satisfy the mini big-rig dreams of many truck buyers and fans. The semi-truck styling was clear at a glance, with the high aero roof with clearance lights, power-bulge hood, integrated tow hooks, aluminum wheels, dual rear tires, and of course, a fifth-wheel trailer hookup.
Inside, the aero roof gave the interior 10 extra inches of headroom and ample storage space. Designers moved the center console to provide a pass-through for passenger access to the rear. There was also a rear entertainment system with a six-inch fold-down LCD flat screen TV, a tape player, rear audio controls and five rear cup holders. Power was proper for what was essentially a Ram 3500. Under the hood was the new 5.9-liter Cummins turbodiesel straight six with 235 hp and 460 lb-ft of torque.