How to Apply Foundation Like a Makeup Artist


When it comes to makeup, foundation can be one of the most important components to achieving a polished look. There are tons of different formulas, price points and (finally) plenty of shades to choose from, so finding the perfect option has never been easier.

But (ugh, there’s always a but!) applying said foundation can be tricky. We know it’s not brain surgery or anything, but admit it: You’ve definitely experienced that feeling of utter betrayal when, for reasons beyond your understanding, your foundation looks like a hot mess. If only we all had professional makeup artists on call at all times, this wouldn’t be a problem, right?

Well, as it turns out, the beauty editors of Who What Wear actually do have some pals in the beauty business who can troubleshoot these foundation issues. That’s where celebrity makeup artists Kelsey Deenihan and Sarah Tanno come in. Deenihan’s clients include stars like Lucy Hale, Reese Witherspoon, Millie Bobby Brown and Nathalie Emmanuel, just to name a few. Tanno is Lady Gaga’s trusted artist and is responsible for the singer’s out-of-this-world 2019 Met Gala makeup looks. So, yeah, these ladies know what they’re talking about, and they’re sharing that wisdom here.

To set the record straight and provide solutions for some of the biggest foundation issues that are standing between you and flawless skin, we got Deenihan’s and Tanno’s takes on the top foundation mistakes that are sabotaging flawless execution. Get their tips, and shop the must-have products you’ll need to implement them ahead.



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