Kim Kardashian’s fashion portfolio includes many things but a bespoke earphone collection is new to the addition.
The fashion and beauty mogul announced the launch of her latest collaboration – her latest collaboration today, Beats Fit Pro on a trio of wireless earbuds, each hand-painted in Kardashian’s signature neutral color palette.
The design collaboration is Beats’ first of its kind. The brand has announced that the Beats x Kim creation “sits at the intersection of fashion and functionality,” and sees the brand’s signature earbuds outfitted in Kardashian’s signature minimalistic aesthetic.
“I wanted to break away from the idea that headphones have to be colorful to make a statement,” Kardashian said in a statement. “This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”
More on Beats x Kim earbuds
Kardashian revealed the design of her the earphone while on a Balenciaga-clad errand in Los Angeles last fall when she was seen wearing a beta version of the earbuds. In another video, she revelaed that she actually pitched the idea of the collaboration to Beats after she started having her own personal pairs hand-painted to match her day-to-day neutral wardrobe.
The Beats earbuds receive the Kardashian treatment and now come in three neutral hues including Moon (light), Dune (medium), and Earth (deep) with their accompanying matching cases in the same smooth, matte shades.
You can shop the collection starting Tuesday, August 16, online at apple.com/kim and in stores starting Wednesday, August 17.
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