Plus, as we take a more holistic approach to our skin, calling on kinder formulas rather than harsh actives, mushrooms make the perfect hybrid ingredient to cater to both the wellness side of our routines while providing visible benefits.
After years of triple cleansing, stripping actives and exfoliating acid cocktails, 2022 will see a new, more intuitive array of skincare trends. “Intuitive Beauty is the process of using products in loose rotation, based on what your skin actually needs, rather than a strict, repetitive regime,” explains Lucy Macdougald, dermatologist and founder of Australian brand Biologi. “It’s about trusting your instincts about what your skin needs, not just applying products as per your daily process.”
“The skincare industry has been growing at breakneck speed, but there is a great deal of confusion and misinformation out there,” says Shivraj Bassi, industry insider and founder of award-winning nutrition brand Innermost. “As a result, many in the industry are noticing a trend towards consumers looking to reduce the complexity around skincare routines and avoid the use of heavy products that may be counterproductive. Instead, there will be much more focus on creating skincare that incorporates nutrition as well as topical products that look to address and prevent problems before they arise.”
There will also be a shift towards emotional beauty, or “emo-beauty”. According to Alexia Inge, co-founder of Cult Beauty, we’re increasingly valuing how a product makes us feel as well as how it makes us look. “Efficacious brands that market themselves by mood will be the hot tickets for 2022 onwards,” she says. “Whether through an anti-anxiety CBD-infused body oil, defragging reiki-ed face mist, energy-boosting transdermal vitamin patch or spirit enhancing aromatherapeutic mask, consumers are looking to infuse emotional support into the products they buy.”
A Focus On Water
In 2022, we’ll see more brands turning their attention to water, with BYOW (bring your own water) products like solid or powdered skincare (including retinol bars from solid skincare brand SBTRCT), packaging that dissolves on contact with water (including PLUS’s range of body wash sachets that disappear entirely in the shower), and skincare that is designed to work with cold rather than hot water for a more environmentally friendly approach.
Looking for more beauty trends? Here are the biggest hairstyle trends of 2022 and the other beauty trends to look out for this year.