Makeup

When asked if she can, therefore, identify with Cassie’s insecurities, she says: “We're both girls and so I think that we both…

Primers can be such a controversial topic in the beauty industry. While some (like myself) completely swear by them,…

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When Helena Christensen pops up on my Zoom, she’s in a swimsuit. Fresh from cold water swimming, she is bare-faced, tanned and…

While scrolling through TikTok recently, I discovered an emerging makeup trend that doesn’t seem to have that much…

Eyeliners fall into that annoying category of beauty products that seem like they should only cost $5 but typically…

We live in a world of social media where what Instagram is to millennials, Tik Tok is to GenZ. While influencers are becoming…

I’ll admit, I’m such a ride-or-die for my signature beauty look of a cat-eye and a red lip that I cling to it more often…

A red lipstick goes everywhere with me. It’s a great day-to-night tool. It can be high impact or more like a stain and I use it on…

Trying out every single new beauty launch is a straight-up impossible task but, amongst the entire Allure team, we try our best to…