Asda nanzones, Roadchef dog hire, Domino’s and BrewDog – Campaigns round-up

Asda, ‘Nanzones’

As England warms up for their first game of the Euros this weekend, Asda has launched ‘Nanzones’ – football fanzones designed for elderly supporters. With 1.9m over 65s set to watch the tournament alone this summer, Asda is offering a safe and welcoming environment for older fans to unite. Free of charge, the areas will be decked out with football decorations and refreshments, in a bid to unite passionate fans so they don’t have to watch the games alone.

Boost sponsors Faversham Town Football Club

Ahead of a big week of football, Boost Drinks announced its sponsorship of Faversham Town F.C. – the only town in the country with the rights to wear the Royal Coat of Arms of England on its shirts. To announce the partnership, Boost brought back two-time capped Faversham Town player Adebayo Akinfenwa in a tongue-in-cheek video that explains the club’s unique piece of trivia.

Just Eat, ‘Very Important Queens’

To celebrate Pride Month, Just Eat has partnered with drag queen Cheddar Gorgeous to launch its VIQs (Very Important Queens) club, a new initiative aiming to fuel and support the nation’s drag performers during the busiest month in their calendars. With the average drag performer set to perform over 350 shows across Pride Month, Just Eat analysis has revealed the UK’s drag community are estimated to deliver 14.4m lip syncs this June. The exclusive club will see hundreds of Drag Queens and Kings receive free Just Eat deliveries to get them through the month. The campaign was developed by Mischief.

EE, ‘Hate. Not in my shirt.’

A recent YouGov survey commissioned by EE revealed that two fifths (38 per cent) of kids aged six to 15 will copy behaviour of adults, online and offline, if they see it is positively reinforced, even if they think it’s wrong. It also found that three fifths (61 per cent) of GB adults have personally experienced hate either in person or online in the last year, with racism (45 per cent) and sexism (38 per cent) being the most prevalent forms of hate witnessed. These findings form part of a new campaign by EE and Pitch Marketing Group, which uses a film to capture children’s real thoughts and reactions to hateful behaviour. One of the children to feature in the content is Raphaella Wright-Phillips, daughter of former England international player Shaun Wright-Phillips, who herself has been the target of verbal abuse on the football field.

Hotpoint and Blue Cross, ‘Forever Home’

Home appliance brand Hotpoint has launched a campaign in partnership with animal welfare charity Blue Cross, unveiling a larger-than-life, human-sized doghouse in central London. The aim is to help raise awareness of and find ‘forever homes’ for the rising numbers of abandoned pets across the UK. The ‘forever home’ boasts “two stories of canine luxury”, with toys and a Hotpoint kitchen for making doggy treats and cleaning up mucky mishaps. By showcasing practical solutions to common pet-related mishaps like muddy paws and shedding fur, Hotpoint and Blue Cross hope to encourage more adoption.

Domino’s and BrewDog, ‘The perfect match IPA’

Domino’s and ​​BrewDog​ have launched a collaboration, ‘The perfect match IPA’, in time for a summer of football. The drink was designed to accompany a hot Domino’s pizza and a night in watching the nation’s favourite sport. ​​BrewDog designed the IPA to pair with key Domino’s ingredients, stating that “the dry hop aroma and bitterness in the beer cut through the richness of the creamy mozzarella cheese, whilst pairing delicately with the fresh Domino’s dough”.

Roadchef, ‘Head of dog satisfaction’

To encourage stress-free travel for Britain’s dogs and their owners, Roadchef’s newest hotel by Wyndham is hiring a ‘head of dog satisfaction’. The dog will work with the kitchen team on innovative treats, conjure up walking programs and work closely with housekeeping for the ultimate night’s sleep. Research has found more than one in three dog-owning drivers finding travel with pets a challenge.

Kopparberg, ‘UPF40 football shirts’

Brewer and cider brand Kopparberg has launched UV-blocking football shirts devised by Neverland. Ahead of the start of the Euro 2024 football tournament this summer, the shirts have been designed to block 97.5 per cent of ultraviolet rays. They have been created for Kopparberg as part of its wider ‘Drink responsibly this summer’ campaign, which was rolled out on TV and out-of-home last month in partnership with the Melanoma Fund. The shirts are being handed out at select pubs across England and Scotland to help protect fans from skin cancer, and will also be given away through social media competitions across the tournament.

Asics, ‘15 minute weight loss’

Sports brand Asics and PR agency Golin have launched ‘15 minute weight loss’ – an integrated creative campaign aimed at challenging the alarming rise of ‘quick fix’ weight-loss content, in support of Brits’ mental health. The work features partnerships with a series of fitness and body positivity influencers, including Em Clarkson and Scottee, who appear to be about to give another “instant results” weight loss exercise video, before revealing that just 15 minutes of physical exercise can take the weight off your mind. The campaign is designed to hijack social and google searches for ‘weight loss exercise’ – instead directing those searching to this Asics content to celebrate the mental benefits of a small amount of movement. The campaign uses SEO, search targeting and social hashtag hijacking to redirect searchers.

Chelsea FC Women renames stadiums

To celebrate the contract renewal of striker Sam Kerr, Chelsea Women has temporarily renamed iconic London stadiums to ‘Samford Bridge’ and ‘Kerrsmeadow’. The ‘Samford Bridge’ sign will be temporarily installed at Britannia Gate, offering fans a chance to celebrate the renewal at the home of Chelsea.

easyJet Holidays, ‘Beach rangers’

Having found that 68 per cent of Brits are likely to take a beach holiday this year, but nearly all (94 per cent) have had their beach relaxation ruined by poor beach etiquette, easyJet Holidays has enlisted TV stars Michael and Hilary Whitehall to help tackle bad beach-behaviour this summer. They have become ‘beach rangers’ who will educate staff on how to spot annoyances and deal with them. The nations’ top beach annoyances include portable speakers, TikTok dancers, stray frisbees, and people who reserve sun loungers, as well as those who shake their towel sand onto other people.

Movember, ‘Missing Father’s Day cards’

This year, as Father’s Day coincides with Men’s Health Week, men’s health charity Movember has launched a campaign featuring ‘Missing Father’s Day cards’ to highlight the thousands of men lost to poor health in the UK. The seven cards, in memory of seven lost fathers, each feature a short poem and drawing based on families’ favourite memories and stories – including illustrations of their father playing the drums on the sofa, crabbing in Devon and singing concerts in cars. Outside of the known month of November, Movember hopes to challenge perceptions of men’s health and move towards a more open and supportive culture for people to speak out on the challenges they’ve faced. The campaign was created and executed by Weber Shandwick UK.

This, ‘This is the one’

Footballing legend John Barnes has teamed up with plant-based food company This to launch a summer BBQ banger ahead of the Euros. The parody track is complete with a Gareth Southgate lookalike, a plate of kebabs, and an ‘annoyingly catchy’ chorus.

Tourism Australia, ‘The Good, The Bad & The Rugby Down Under’

To mark one-year until the 2025 British and Irish Lions Tour heads to Australia, Tourism Australia has welcomed rugby podcast The Good, The Bad & The Rugby (GBR) to its shores. Hosts James Haskell, Mike Tindall, and Alex Payne ditched their wellies for speedos and jet-setted down under to take on a series of challenges that showcased the Aussie lifestyle. 

Lipton Ice Tea, ‘Lipton lunch club’

Lipton Ice Tea has found six out of 10 Brits don’t take their lunch break, with ‘dining al-desko’ becoming the new norm. So this week it has launched the ‘Lipton lunch club’, offering an opportunity for workers to reclaim their lunch break. It encouraged people to step away from their desk, enjoying live music and outdoor games with a refreshing Lipton Ice Tea in hand.

LADbible Group and Uber, Euros snack wars

Social publisher LADbible Group has teamed up with Uber Eats to launch a campaign during the Euros, to let fans know they can get any of their favourite match snacks on Uber Eats and create an off-pitch experience for football fans. The Uber Eats and Snack Wars series will feature sporting legends Thierry Henry and Kate Abdo, Jamie Carragher and Micah Richards as well as Laura Woods and Ally Mccoist, putting the UK’s finest snacks head-to-head against the rest of Europe’s.

British Heart Foundation, ‘Till I died’

The British Heart Foundation is commemorating the lives of young football fans who died from heart disease in a campaign created by Saatchi & Saatchi. The national out-of-home work aims to shift perception of heart disease and raise awareness of the fact that it can affect anybody, regardless of age. The campaign features 12 individual hand-painted murals in nine UK cities.

UK for UNHCR, ‘Cuppa hope’

To mark Refugee Week, UK for UNHCR’s ‘Cuppa Hope’ campaign aims to start new conversations about what it means to be forced to flee your home, by listening to individuals’ stories over a brew. Knowing tea can bring people together, and create space for conversation, the campaign by Shook is a series of pop-up cafes across the UK, where members of the public can enjoy ‘tea and talks’ with refugees from around the world, enjoying the refugees’ favourite way of drinking tea and taking home a specially-made ‘Cuppa hope’ tea blend.

Dove, ‘24 hour sensory shower’

To celebrate the launch of its newly reformulated Advanced Care Body Wash, Dove invited the public to step behind a shower screen with an immersive in-shower moment at London’s Southbank. Dove’s sensory shower included a real-life recycled water effect feature and floral display to highlight the unique new ‘micro moisture’ technology in its body wash. Live DJs provided the ultimate shower playlist, while consultations with Dove ‘bathroom butlers’ were available too.

Adidas, ‘Hey Jude’

Adidas has launched the latest chapter of its global brand campaign that looks to show its support for Jude Bellingham and a new generation of players, with the simple message: “Hey Jude, you got this.” The Beatles’ song provides the soundtrack and encourages players to “take a sad song and make it better” at Euro 2024 – in reference to past disappointments. David Beckham and Frank Lampard are also featured in the film, alongside appearances from Stormzy, Laura Woods, and Ian Wright.

WaterAid, ‘Make a racket’

Young tennis players helped WaterAid and the Wimbledon Foundation put the finishing touches on a giant tennis court mosaic at The All England Lawn Tennis Club this week. The artwork, featuring a young boy and his mother enjoying clean water, comes with an important message: more than 1,000 children’s lives could be saved each day of The Championships if they had access to safe water, toilets and hygiene.

Leffe, ‘The sound of monastic divinity’

Anheuser-Busch InBev beer brand Leffe has rolled out its first sonic identity – a unique collection of sounds created by branding agency Jones Knowles Ritchie and Massive Music London. The Leffe “sonic system” aims to make the brand stand out in the beer category through sonic design. The work includes a sonic logo, described as a short, memorable mnemonic; and the sonic palette, an original, long-form piece of music. Both will be used across the brand’s assets and ad campaigns.

Two Generations, ‘Cheer two-gether’

Two Generations, a national homeshare provider that matches those who live alone with carefully vetted housemates for companionship and support, is calling for a moment of national togetherness at a time when thousands will be alone while watching England play on 16 June. The ‘Cheer two-gether’ campaign aims to shine a light on the contrast between the nation’s collective joy during the Euros and the isolation faced by many, especially older individuals, asking the public to consider who they will be watching with. 

The Westin, ‘The wave’

 The Westin London City Hotel has partnered with British artist Victoria Noakes to unveil its new installation, ‘The wave’. The work symbolises the hotel’s commitment to sustainability and its connection with the River Thames. In a bid to raise awareness about the importance of preserving the river and its ecosystem, Noakes has created an interpretation of the river’s essence.

Hard Rock International, ‘Come together’ experience

In the latest instalment of its international sweepstakes series, Hard Rock International is offering one lucky winner and three friends the chance to watch its global brand ambassador Lionel Messi play at an upcoming Inter Miami game. The winner and their group will be treated to roundtrip airfare, ground transportation, a three-night stay at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood, with tickets to a Major League Soccer Inter Miami CF home game. The package also includes four signed Messi football shirts, spa and dining credit, and a Rock Shop gift card. Those hoping to win the experience need to sign up for Hard Rock’s new global loyalty program, Unity.

Sela’s Newcastle United 3D show

Sela, Newcastle United’s front-of-shirt sponsor, recently treated fans to a light show emblazoned onto the side of the Baltic Flour Mill on the River Tyne – choosing the eve of the famous ‘Blaydon Races’. The show celebrated the city of Newcastle upon Tyne, Newcastle United legends past and present, and the club’s fans, showcasing moments from its history.

Rockstar Energy Drink, Anne-Marie surprise performance

Rockstar Energy Drink kicked off its summer activity with a stunt at Parklife festival last weekend. Pop sensation and Parklife headline artist Anne-Marie surprised a lucky bus full of festival-goers en-route to the festival, boarding the shuttle bus dressed incognito and giving an up-close and exclusive performance.

Budweiser, ‘Blessed by Sir Geoff Hurst’

Budweiser, the official beer of England, has partnered with Sir Geoff Hurst to bless its beer with the winning spirit of England’s 1966 team, spurring on the Three Lions to make history at Euro 2024. To mark the occasion, Budweiser’s can has been redesigned to feature the words ‘Let’s bring it home’, the Three Lions crest, and an inscription of a blessing from Sir Geoff along with his signature.

Magnum, ‘Pick your pleasure pass’

Magnum ice cream is giving away hundreds of free tickets to popular UK events this summer, including singer-songwriter and brand ambassador Troye Sivan’s world tour. The ‘Pick your pleasure pass’ will grant winners access to euphoric events such as Dopamine Land, Bubble Planet, and festivals, as well as  ‘chill’ events including the Van Gogh immersive experience, Candlelight concert sessions, and West End shows.

International Olympic Committee, ‘Let’s move and celebrate’

As the world warms up for Paris 2024, the International Olympic Committee (IOC) has launched the ‘Let’s move and celebrate’ initiative, created in collaboration with the World Health Organization (WHO), to inspire and encourage people to embrace the joy of movement this summer. It invites everyone to join in the fun of sport and show their support for athletes at the Olympic Games, by creating their own athlete celebration moves. From dance steps, to tributes to iconic poses, and simple sports moves, fans should move in their own way, and then upload their moves and share them with the world on social media platforms, and tag @Olympics and #LetsMove.

St David’s, Taylor Swift bracelet giveaway

With Taylor Swift-mania kicking off in the UK, PR agency Umpf created a free event for client St David’s shopping centre in Cardiff. The centre hosted a bracelet kit giveaway to celebrate The Eras Tour coming to Cardiff, with each one featuring Taylor Swift song titles from her 11 studio albums. A select number of the kits also featured song titles translated into Welsh, allowing recipients to create unique-to-Wales bracelets.

Wuka, ‘Wuka 4 education’

In the UK, millions of girls currently miss class and drop out of sports every year because of their period. In response, period pants brand Wuka is offering free PSHE lessons and demo kits for primary and secondary school menstrual health classes. The start-up is on a mission to empower girls and give them practical, relatable information and tools to manage their menstrual cycles confidently and comfortably.

Pandora and Switchboard

Jewellery brand Pandora has partnered with Switchboard, the national LGBTQIA+ support line, in celebration of Pride 2024. This summer, Pandora will contribute a donation of £20,000 to Switchboard, celebrating its 50th anniversary of providing free, confidential support to LGBTQIA+ individuals across the UK. Additionally, Pandora is launching a new Pride charm.

Campari brings Cannes to London

Campari and The Cinema at Selfridges are bringing the spirit of Cannes Film Festival to London, having curated a two-week programme of films, including a combination of Cannes-featured films hosted by industry experts, alongside new release titles for everyone to enjoy. This comes hot off the red carpet of Cannes Film Festival where Campari was an official partner.

Spotify, ‘Make your voice heard’

Spotify has launched a campaign to encourage young people to vote in the upcoming UK general election. The UK has historically struggled with low youth turnout, with just 54 per cent of 18 to 24 year-olds voting in the 2019 general election compared to 67 per cent across the whole population. With a large proportion of Spotify’s user base from Gen Z, the company is using its platform to reach these younger audiences and encourage them to take part. The campaign will also remind users that they now need photo ID to do so.

McDonald’s, ‘Make it yours’

McDonald’s has unveiled its first campaign aimed specifically at 16- to 24-year-olds, created by Leo Burnett UK. The TV, out-of-home and social media work celebrates the brand’s role in British youth culture, showing a chain reaction of young people across the country inviting each other to McDonald’s. The OOH element focuses on the nicknames that young people have for the restaurant.

Mitre x Ewen Spencer

Ahead of the Euros, British-football brand Mitre and creative agency Pacer have dropped a nostalgic digital brand campaign to hero Mitre’s latest ball range in practice, shot by photographer and filmmaker, Ewen Spencer. Spencer champions grassroots football culture with the ball at the heart of the action.

Premier Inn, ‘Do your thing’

Hotel chain Premier Inn has embarked on an integrated campaign created by Leo Burnett. Showcasing Premier Inn as a welcoming and inclusive place no matter the reason for a guest’s stay. The work features a 60-second film telling the stories of a range of characters, from guests staying for business to a group of cosplay enthusiasts.

Sports Direct, ‘Football fever starts here’

Ian Wright drives an ice cream van, Conor Gallagher’s shots are stopped by a young goalie, and Jordan Pickford and Ruben Dias enjoy a BBQ in Sports Direct’s summer campaign. The work features stars from the tournament as well as footballing legends to celebrate the magic of football fever sweeping the nation. 

Swizzels, ‘Squashies: your original favourites squashified’

British sweet manufacturer Swizzels has launched a stop-motion animated film featuring company mascot Mr. Swizzels, who takes viewers on a short factory tour to reveal how Squashies are made.

Corona Cero, ‘For every golden moment’

Corona Cero has unveiled its new platform for the upcoming Paris 2024 Olympic and Paralympic Games. The work hopes to inspire the world to embrace and celebrate their own golden moments, throughout the Olympic Games and beyond. 

SharkNinja, ‘#RaiseYourGame’

SharkNinja has revealed partnerships with athletes Peter Crouch, Thierry Henry and Bastian Schweinsteiger, coming together to create a content series in which they challenge each other to raise their hosting game this summer with the ‘#RaiseYourGame’ hashtag. The content shows them using a variety of SharkNinja products to host the best summer sports-watch parties for their friends. Abbey Clancy also makes a cameo in the series alongside her husband Crouch, to showcase the power of the Shark FlexStyle 5-in-1 Air Styler & Hair Dryer.

Sainsbury’s, ‘Hey Sainsbury’s’

NCA has launched its latest iteration of the ‘Hey Sainsbury’s’ campaign, helping to serve up a great summer for everyone. The clip, which stars real-life Sainsbury’s colleagues, opens with the line “Hey Sainsburys, kids get all summer off. What do we get?”. The colleagues then share suggestions from Sainsbury’s new summer range, showing that it has something to help even adults enjoy the summer – whether that’s a Taste the Difference picnic in the park, an ice cream cookie sandwich on your way home from work, or an impromptu BBQ night on a Wednesday.

Wickes and the Eras Tour

With Taylor Swift’s record-breaking Eras Tour expected to bring almost £1bn to the UK economy, comms agency Clarion identified ways in which the home improvement retailer, Wickes, could be helping the nation get ‘Eras Tour ready’. Having noticed thousands of Swifties taking to social media to showcase themselves in ‘taylor-made’ DIY concert outfits which often included glueing sequins and other adornments to clothing and shoes, Clarion delved into sales stats to create and communicate a whopping ‘20 per cent rise in glue gun sales at Wickes’ news headline.

Bentley Motors, ‘How do you Bentley?’

Bentley Motors has launched a global campaign, intended to inspire new audiences to be a part of the brand and its luxury lifestyle proposition. Developed by IPG-X, the work imagines a series of lenses into the Bentley world and the passions of the brand’s audience.

Whizz Kidz, ‘The right wheelchair is the real difference’

Whizz Kidz, the charity for young wheelchair users, has embarked on an awareness-raising campaign created by Manifest. The work centres on a 60-second spot which tells the stories of many of the young people whom Whizz Kidz supports.