Grab announces collaboration with OpenAI to ‘build and deploy advanced AI solutions’

SINGAPORE: Tech firms Grab and OpenAI announced on Thursday (May 30) that they will “collaborate to build and deploy” advanced artificial intelligence (AI) solutions.

Grab said the collaboration is the first of its kind for OpenAI in Southeast Asia and that it would access OpenAI’s tools to “partner on solutions” for users in the region.

This will be focused initially on three areas: Accessibility, customer support and mapping.

“Grab will leverage the use of state-of-the-art text and voice capabilities to make Grab’s services more accessible to all users, particularly the visually impaired or elderly who may otherwise find it challenging to navigate the on-screen app interface,” said the company.

It will also explore using AI to build customer support chatbots that can “better understand user problems and help resolve them faster”.

Grab will also “seek to leverage OpenAI’s vision capabilities” to enhance its map-making efforts through greater automation and higher-quality data extraction from visual images.

“This means GrabMaps can be updated even faster, delivering a better experience to consumers and driver-partners,” said the ride-hailing app company.

Grab also intends to deploy ChatGPT Enterprise among “select employees” through an initial pilot.

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