Three months after first teasing her 318 millions Instagram fans and followers, Beyoncé unveiled the name and look of her much-anticipated new fragrance.
And now, just one day later, the pop superstar-turned entrepreneur is speaking directly to all of her fans around the world in the official unboxing video for Cé Noir.
‘I’m super excited. This is my Cé Noir I’m unboxing,’ the pop superstar-turned entrepreneur announced while holding up a brand new box for the camera. ‘And it’s finally here after years of work.’
In the clip, Queen Bey reveals the concept behind the fragrance’s design, which features a chrome bottle with a transparent circle in its middle to ‘see inside the soul’ of the product.
‘I wanted something to be monolithic,’ she explains, while seemingly sitting in a dressing room looking glamorous in a black tank top and matching drawstring pants. ‘And I wanted something to have a little bit of intimacy.’
After sliding off the box cover she proceeds to take the fancy chrome bottle out of the packaging for a close-up view for the camera.
Beyoncé then applies the fragrance onto her neck and her sweeping blonde locks, that are flowing down over her chest and down her back.
‘Alright my first spray,’ the Crazy In Love star says enthusiastically with a big beaming smile on her face, which is followed by an ‘ooh’ with each press of the nozzle of the bottle.
After placing the bottle back into its holder, the Houston, Texas native reveals, ‘I actually spray myself during the show a few times,’ in a reference to her recently-wrapped Renaissance Work Tour.
She then added, ‘I’ve got to keep it fresh.’
‘And that is Cé Noir,’ she concluded the video, all while still holding up the perfume bottle and box.
As she began to place the bottle back inside it fancy boxing, she offered an adorable giggle at her play on words by adding, ‘Say no more.’
The video comes just one day after Beyoncé announced the launch of the new perfume in a promotional clip on Instagram.
‘Beyoncé Parfums presents CÉ NOIR,’ it read in the caption, along with an announcement that pre-orders are now being accepted ‘for shipping in November’, which would arrive ‘in time for the holidays.’
Created in France, the Cé Noir fragrance contains top notes of clementine and golden honey, heart notes of rose absolute and jasmine sambac, and base notes of Namibian myrrh and golden amber, according to her website.
This marks her fourth fragrance following the release of Heat (2010), Pulse (2011), and then Rise (2014), which was inspired by African-American author Maya Angelou and meant to showcase private sides of Beyoncé’s personal life.
Beyoncé (born Beyoncé Giselle Knowles) initially announced Cé Noir, which loosely translates to ‘this black’, while on tour in July.
‘Crafted and designed’ by Beyoncé and ‘encased in art,’ the new fragrance is only available in the U.S. and Canada and sold for $160 as a website exclusive.
A ‘special gift with purchase’ will also be included while supplies last.
Fans will soon be able to watch Beyoncé deliver a plethora of her hits and talk about the creative process behind her most recent album and tour with the release of Renaissance: A Film by Beyoncé.
The documentary concert film is scheduled to premiere at AMC Theaters on December 1.
Having sold over 200 million records worldwide, Beyoncé is one of the best-selling musical artists of all time.
Her many accolades during her storied career include 32 Grammy Awards, 26 MTV Video Music Awards, 24 NAACP Image Awards, 35 BET Awards, and 17 Soul Train Music Awards, all of which are more than any other musical artist in history.
Carol Dennis is an entertainment aficionado with an eye for all things pop culture. She dives into the glitz and glamour of the entertainment industry, from movie premieres to music festivals. Carol’s passion for storytelling extends beyond her reporting, as she’s an aspiring screenwriter in her free time.
