At Louis Vuitton Menâs, Pharrell Williams has been dropping hit after hit. And his next surefire smash features the hottest collaborator in fashion, music, and just about everything else: Tyler, the Creator, who he tapped to design a standalone collection for the French house. The capsule is out globally March 21.
Pharrell and Tyler have worked together for years; Pharrellâs vocals and sonic fingerprints can be heard across Tylerâs discography, and Tyler most recently contributed a verse on Pharrellâs 2022 single âCash In Cash Out.â But the collection (officially dubbed the âLouis Vuitton Spring 2024 Menâs Capsule by Tyler, The Creatorâ) marks their first fully-fledged fashion project together.
âTyler has been my close friend and collaborator for years and weâve always connected on music and design,â said Pharrell in an email. âThis collaboration is unique to Louis Vuitton because itâs a natural extension of our LVERS philosophy, building on our network of incredible artists and creatives. There are so many elements specific to Tyler built into these pieces and itâs been inspiring to see him hone in on his craft and collaborate with him for this Spring collection.â
French luxury tends to have a certain heavy solemnity, and the capsule speaks to what Pharrell has done so effortlessly at the house, which is to make it feel spirited and inviting, like heâs blown the doors off and thereâs a huge party happening inside. (Heâs also made it feelâmon dieu!âvery American.) Pharrell is incredibly skilled at a lot of things, but at his core he is a wonderful entertainer.
So when Pharrell invited him over, Tyler understood that he had to hog the mic. In fact, he started by taking the opportunity to join a very short list of artists and designers who have reworked the iconic Louis Vuitton monogram by hand-drawing his own. Dubbed the âCraggy Monogram,â Tylerâs interpretation is done in sugary shades of vanilla, chocolate, and pastel. (Heâs previously cited Takashi Murakamiâs iconic colorful LV collaboration as an inspiration.) The wiggly monogram also includes doodles of his beloved airedale terriers, and is splashed across a brown puffer jacket, a creamy windbreaker, a tailored short suit, and a host of accessories. Tyler is obsessed with hard luggageâremember when he showed up to the Grammys in bellhop mode?âand he drew up a whole set for LV, including a â¬68,000 Courrier Lozine 110 trunk, the largest LV makes, which the artist will surely add to his extensive personal collection of travel cases.
At Golf Wang and upscale sister brand Golf Le Fleur, Tyler has always designed what he wants to wearâand he did the same at Louis Vuitton. The 17 looks embody the irreverently preppy style that makes Tyler one of the most consistently compelling dressers on the planet: Thereâs his penchant for pastel knits in a cable-knit cricket sweater and pink fair-isle vest; mechanic jackets for when heâs on his bike or working on his cars; and tailored bermudas for the guy who wears shorts to award shows. The accessories, in particular, showcase Tylerâs amusing obsessions: Thereâs a matching monogram cereal bowl and spoon, a leather golf bag, a cross-body pouch shaped like an airedale, and a travel chessboard featuring hand-sketched pieces. Tyler describes designing the chess set as a personal career highlight.
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