John Legend has a new affordable, unisex skin-care line for “melanin-rich skin” that’s enjoying the spotlight — it’s being slathered with praise from beauty editors and shoppers alike. Want to check it out? It’s easier than ever: Legend’s nourishing Loved01 (pronounced “loved one”) line is now available on Amazon, and there’s nothing over $30 (and that’s for a two-pack!).
The singer has said shoppers with darker skin tones are an underserved community, with limited skin-care choices that are often relegated to a small corner in the beauty section. He decided to change that with Loved01, creating products specially formulated for melanated skin, which tends to be more acidic. He had the help of Dr. Naana Boakye, a board-certified dermatologist who takes a holistic approach to skin care. Everything is vegan, cruelty-free and free of sulfates, parabens, petrolatum, mineral oil, artificial colors and synthetic fragrances.
With the advent of expensive, star-backed skin-care lines from the likes of Brad Pitt (Le Domaine) and Jared Leto (Twentynine Palms), Legend could’ve easily used his celebrity status to apply luxury pricing, but that’s not his style: At the heart of Loved01 is self-care for all, he says.
To see his own routine, check out this series of Instagram posts, where he welcomes fans into his bathroom. Here are some of the products, shown in order of how Legend uses them.
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Designed for thrice-weekly use, this exfoliating cleanser uses bamboo to remove dead skin cells, natural oils to moisturize and aloe to to replenish. It’s suitable for all skin types.
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Legend may not need this at the moment, but anyone else looking for a clean-shaven face, legs, armpits or otherwise should take note: This formula contains sea buckhorn, rosehip and jojoba oil to moisturize and ready your skin for the razor.
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Post-cleanse or post-shave, a calming spritz of this toning mist can minimize pores (thanks, witch hazel) and restore and moisturize the skin. It’s an often-overlooked step that can make all the difference in your routine.
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This creamy, fragrance-free moisturizer will simplify your routine because you can use it all over, from nose to toes. Shea butter, jojoba and plenty more awesomeness is in the mix.
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Lock in moisture with this sunflower- and safflower-oil rich product. “Man, you will not be ashy,” Legend promises on Instagram. Use it on your face, body and hair.
Gary Rose is a lifestyle connoisseur who celebrates the art of living well. She explores topics ranging from travel and fashion to home decor and culinary delights. Gary’s passion for aesthetics extends to her hobbies, which include photography and interior design.
