A group of teenage girls have been branded ‘disgraceful’ after a Sephora worker called them out for using dark make up to do ‘black face’.
The three girls were caught painting their faces with darker make up shades at one of the popular beauty chain’s Boston locations.
Video of the incident, which was shared to TikTok and has since gone viral, shows how an employee confronted the group and criticized the girls’ apparent chaperone over their ‘incredibly offensive’ behavior.
Although it cannot be heard in the video, the original poster has alleged that the girls were ‘making animal noises’ as they applied the make up.
Outraged social media users described shoppers as ‘shameful’ and ‘disgusting’ and have caller them to banned from the store.
The make up store has said it is ‘extremely disappointed’ by the girls’ actions and reiterated that ‘under no circumstance is this type of behavior tolerated at Sephora’.
Three teenage girls were caught painting their faces with darker make up shades at a Sephora location inside the Prudential Center in Boston, Massachusetts
An employee confronted the group and criticized the girls’ apparent chaperone over their ‘incredibly offensive’ behavior
The footage was recorded last weekend at a Sephora location inside the Prudential Center in Boston.
It shows a group of three white girls walking around the store after they seemingly used product samples to apply darker make up to their faces. It is alleged that the girls intended to photograph themselves.
A worker, who social media users claim does not work for Sephora but has a product stall in the store, then confronts the adult accompanying the group, saying: ‘I walked over here and you’re about to take a picture of that.
‘You want to document this? Go ahead. This is the stuff that ruins jobs … let alone how incredibly offensive this is.’
The adult chaperone, seemingly dismissing the staffer, then walks off.
TikTok user @temiojoraa, who was visiting Boston for track meet when she witnessed the incident, said she is ‘genuinely so disgusted and disturbed’.
‘These group of teenage girls and their mothers come in and go to the make up section to use the samples for black face whilst giggling and making animal sounds,’ she wrote.
She also claims the chaperone confronted her following the incident over the recording.
Sephora, in a statement to the Atlanta Black Star, stated that the firm was ‘disappointed’ by the incident.
A spokesperson said: ‘Sephora’s top priority is to create a welcoming and inclusive shopping experience for all. We are extremely disappointed by the behavior of these shoppers at our Prudential Center location, and as such, they were asked to leave our premises. Under no circumstance is this type of behavior tolerated at Sephora.’
Sephora said it is ‘extremely disappointed’ by the girls’ actions and reiterated that ‘under no circumstance is this type of behavior tolerated’ (File photo of a Sephora store)
But many people online have detailed their outrage, claiming the girls should be banned from the store, and praised the worker for stepping in.
‘You have an amazing employee who stepped in when a group of teenagers and their mothers walked in and used your samples to do blackface while recording themselves making animal noises,’ X user @RyanShead wrote.
‘She deserves a raise. The mothers and kids should be famous… in a bad way,’ said @shanerooks
‘This made me very upset..’ wrote @mami_xo23
User @DntBurnUrBRIDGE added: ‘This is just nastyyyyyy smh.’
‘The employee did the right thing,’ echoed TikTok user @brandontgendron. ‘Let’s make sure Sephora knows they have a great employee with them.’
Another user @mariaisabelabarca replied: ‘They should be banned from Sephora tbh.’
‘Ban from sephora for life girl … The mother should definitely check how she’s raising her kids because she’s failing so badly,’ added @jess__lb26.
DailyMail.com has approached Sephora for comment.
Tweens and teens are going wild in Sephora, as they test out expensive skincare products and make a major mess
Drunk Elephant products aren’t the only ones being destroyed by teens – the Inkey List, Fenty Beauty, and Glow Recipe are also popular options
The incident comes as customers and employees at popular beauty chains, including Sephora, have called out young girls for causing chaos in their stores.
Tweens and teenage girls are going wild in Sephora, as they test out expensive skincare products and make a major mess. Many of the teenagers are flocking to Drunk Elephant, a beauty brand beloved by stars like Alix Earle, Hailey Bieber, and Kourtney Kardashian.
Staff and shoppers alike have called the young women ‘feral’ and begged their parents to supervise them at make up stores.
TikTok content creator and aesthetician Cassandra Bankson, 31, investigated the rumor in Los Angeles and was shocked by her findings, telling her 437,000 followers the Drunk Elephant section was ‘disgusting’ before sharing footage of the destroyed department.
The model found ‘a lip balm with a literal hair in it’ and that ‘someone put the bronzing drops all over one of the moisturizers and couldn’t even be bothered to put them back.’
One Sephora employee from Tennessee also criticized the way the youths treat staff, branding then as ‘mean girls’.
‘It’s not the fact that they’re little girls in Sephora because makeup is subjective, there’s no age limit to it,’ Sequoia Cothra told Fox News, adding that her concerns were ‘more about what these girls are reaching for’ within the stores.
‘It’s also the way that they’re treating the workers,’ she added. ‘You see these kind of mean girl antics from these 10-year-olds.’
Gregory Daniels is your guide to the latest trends, viral sensations, and internet phenomena. With a finger on the pulse of digital culture, he explores what’s trending across social media and pop culture. Gregory enjoys staying ahead of the curve and sharing emerging trends with his readers.
